Sunday, March 17, 2013

Difference between Account Manager (Farmer) and Business Development Manager (Hunter)?

This is an important question!

Q: What is the difference between an Account Manager and a Business Development Manager?

Account Manager = Farmer
Business Development Manager = Hunter

Here are the links to some useful articles:
In short, Account Managers look after EXISTING accounts, while Business Development Managers look for new clients and new accounts.

Q: What is a Key Account Manager designation?
A key account manager looks after the entire relationship with the company’s most important clients. This can include project management, negotiation and strategic planning

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